Case study — Alessandro Marcelli
From an Instagram comment to a qualified call.
- Client
- Alessandro Marcelli
- Industry
- Strategic consulting
- Project
- Personal brand & Lead generation
Introduction
A system that turns a visitor into a qualified lead, with a personalised report in their inbox a few seconds after the test.
Alessandro supports business owners in the decisions that matter, with over twenty years of experience and the Nasdaq listing of Newgioco under his belt. Today he works under his own name: he needed a system that brought the right people to talk to him, without chasing them one by one.
Services delivered
- Website & personal branding
- Business Decision Score
- Instagram automations
- CRM & lead qualification
- Personalised email reports
On the calendar: business owners ready to decide. Not just the curious.
Clear positioning
A website that explains in seconds who Alessandro is and who he works with.
Value before contact
A useful, free and instant reading of your own company.
Automatic qualification
Telling apart those ready to talk from those who need more time.
A result that lasts
A report to keep, with an invitation to book a call.
The project's challenges
Making consulting tangible
Strategic consulting is hard to evaluate before trying it.
Very different leads
Someone exploring an idea and someone who must decide now don't have the same needs.
Not losing the social audience
From comment to test, the journey had to be simple and seamless.
The case study, told step by step.
One journey. Five steps.
- 01
The comment and the Instagram message
- 02
The website built around Alessandro
- 03
The Business Decision Score
- 04
The report in the inbox
- 05
A call that starts from the problem
A system that connects audience, contacts and appointments.
More followers
The journey invites people to follow the profile before receiving the link to the test.
An email list of business owners
Every completed test adds a contact with name, company and result.
Pre-qualified calls
Score, profile and urgency: the conversation starts from the problem.
Value before the sale
A concrete report to reread or share with partners.
The next step
Running the campaigns and the automation flow over the coming months, measuring how many tests turn into calls.
Find out where you lose margin.
In an analysis call we look at your ads, website and email together. You leave with concrete pointers, even if we don't end up working together.
What you take away
- Where your store loses margin, channel by channel.
- The actions with the most impact, in order of priority.
- A tailored proposal, if working together makes sense.
30 minutes, no commitment.