Bed dressed with L'Arte del Corredo linen

Case study — Arte del Corredo

Home decor: +140% revenue on the previous semester.

Client
Arte del Corredo
Date
February 2026
Industry
Home Decor

Introduction

L'Arte del Corredo is a long-established home linen retailer, with an identity built over the years on the quality of its selection and a direct relationship with its customers.

Offline the brand sold well, but online it struggled to stand out. The WooCommerce store was live and bringing in orders, but only thanks to SEO and the organic reach of its Instagram page: no structured acquisition strategy, no growth engine.

The brief was to turn digital from a passive channel into a strategic lever, able to generate sales consistently and independently of spontaneous traffic.

Services delivered

  • Analysis & strategy
  • Performance marketing
  • eCommerce build

Results

+140%

Revenue on the previous semester

x5.38

Average Meta Ads ROAS

+74%

eCommerce conversion rate improvement

The new L'Arte del Corredo eCommerce store on a laptop

The in-store experience, online.

At first the ads weren't performing: products were shown coldly, disconnected from the storytelling that made them desirable in the shop. We put the owner in front of the camera, letting her present the items with the same experience customers enjoyed at the counter.

L'Arte del Corredo vertical video content

A new website, built to scale.

We migrated the store from WooCommerce to Shopify, rethinking the site from scratch: a more refined design to elevate the brand's positioning, and a solid infrastructure to handle a large catalogue without compromise. And since the ad campaigns were single-product, we turned the flagship product pages into mini landing pages built to convert, not just to inform.

Product page turned into a mini landing page
The next step

Find out where you lose margin.

In an analysis call we look at your ads, website and email together. You leave with concrete pointers, even if we don't end up working together.

What you take away

  1. Where your store loses margin, channel by channel.
  2. The actions with the most impact, in order of priority.
  3. A tailored proposal, if working together makes sense.
Book an analysis call

30 minutes, no commitment.