Case study — Oscalito
From €250k to over €900k online.
- Client
- Oscalito
- Date
- 2023-2025
- Industry
- eCommerce
Introduction
Oscalito has been an Italian knitwear maker since 1936: outstanding quality, but an online channel stuck at a fraction of its potential.
We rebuilt the entire digital system starting from real margins: a new eCommerce store, content consistent with the brand's positioning, Meta and Google advertising managed on profit, SEO and email marketing. In two years online revenue grew from around €250k to over €900k, with a channel that now grows predictably.
Services delivered
- META Ads
- Google Ads
- Email Marketing
- eCommerce optimisation
- Search Engine Optimisation
Results of the overall activity over 12 months
Online revenue generated
Average ROAS on Google Ads campaigns
ROAS of the best Meta Ads campaign
It's not about channels.
It's about connections.
Every activity was designed as part of a single system: content feeds the campaigns, campaigns bring qualified traffic, and email marketing turns a first purchase into a relationship. No channel works alone, and every euro invested is measured on margin, not on impressions.
META Ads campaigns
A full-funnel structure with dedicated creatives for each stage: awareness on the made-in-Italy positioning, consideration on materials, dynamic catalogue retargeting. An average ROAS of 4.69, with the best campaign at 8.74 and budget scaled progressively.
Google campaigns
Brand and generic Search, Shopping and Performance Max on an optimised product feed. Capturing existing demand delivered an average ROAS of 16.8 with a cost per acquisition that stayed stable month after month.
SEO
Category restructuring, editorial content on the magazine and technical eCommerce optimisation: 126,492 clicks and 5.05 million organic impressions in twelve months, with traffic that keeps growing without media spend.
Email Marketing
Automated welcome, abandoned cart, post-purchase and win-back flows, alongside a calendar of editorial campaigns. Email became the highest-margin channel in the whole system.
Find out where you lose margin.
In an analysis call we look at your ads, website and email together. You leave with concrete pointers, even if we don't end up working together.
What you take away
- Where your store loses margin, channel by channel.
- The actions with the most impact, in order of priority.
- A tailored proposal, if working together makes sense.
30 minutes, no commitment.