GUJA campaign with a model and shoes from the collection

Case study — GUJA

Footwear: +73% revenue YoY

Client
GUJA
Date
March 2025
Industry
Fashion

Introduction

GUJA is an Italian footwear brand with a very large catalogue and limited stock for each item.

The goal was to grow the eCommerce store without needlessly increasing ad pressure, making every euro invested count.

Services delivered

  • eCommerce + ads audit
  • Content marketing
  • Meta Ads & Google Ads

Results

4.34x

Meta Ads ROAS

14.13x

Google Ads ROAS

+73%

Revenue YoY

GUJA eCommerce product pages: ankle boots, pumps, sandals and sneakers

Meta Ads: a catalogue-driven strategy

With hundreds of items and only a few pieces available per model, pushing individual products would have been inefficient.

We let the catalogue do the work, pairing it with category campaigns and UGC content able to speed up the sale of remaining stock during the sales season.

GUJA creatives and content for eCommerce and sales campaigns

Google CTR: the figure that changed everything

Many users who saw the ads on Meta then searched for “Guja” on Google. A clear behaviour: the ad sparks interest, the search expresses intent. But only 48% of people searching for the brand actually reached the website. The rest? Intercepted by competitors bidding on branded keywords. Every day, Guja was losing warm traffic and easy conversions.

GUJA Google Search Console and conversion data: average CTR 48.6%

Higher revenue and less leakage thanks to brand protection

We launched branded campaigns on Google to defend the traffic the brand had already earned. The result was immediate: ROAS 24, clicks recovered, and the brand visible where it really mattered. This first move confirmed genuine audience interest and the brand's strength on search-driven channels too.

Before and after brand protection: GUJA visible again in Google searches for its own brand

Once demand was protected, it was time to expand it.

After protecting brand searches, we extended the Google strategy with Performance Max. Search, Shopping, Display and YouTube broadened the audience, reaching new customers with high purchase intent.

An omnichannel strategy

Each channel played a precise role: Meta generated demand and showcased the catalogue, while Google captured high-intent users, maximising reach and the overall return on investment.

The next step

Find out where you lose margin.

In an analysis call we look at your ads, website and email together. You leave with concrete pointers, even if we don't end up working together.

What you take away

  1. Where your store loses margin, channel by channel.
  2. The actions with the most impact, in order of priority.
  3. A tailored proposal, if working together makes sense.
Book an analysis call

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